Partners & Initiatives
Corporate Partners - Hasbro/PLAYSKOOL
 |
 |
“Hasbro and Boundless Playgrounds believe the joy and developmental advantages of play are fundamental for all children. Engaging consumers through the PLAYSKOOL® brand is just another way we can work together to ensure children aren’t left on the sidelines at playgrounds.”
Alfred J. Verrecchia
Chairman
Hasbro, Inc.
- During 2005, Hasbro, the first national sponsor of Boundless Playgrounds, expanded its commitment to inclusive play for children of all abilities by pledging $250,000 to Boundless Playgrounds and launching PLAYSKOOL’s "Let's ALL play...it matters!" campaign.
- The goal of the campaign is to build awareness about the importance of playgrounds where all children – with and without disabilities – can play together.
- During the first year, this campaign reached more than 38 million consumers.
Partnership Highlights:
- In-Package/On-Package promotion
- Magazine Partnerships
- Mr. Potato Head Celebrity Charity Auction
- PLAYSKOOL Win A Boundless™ Playground Essay Contest
- Development of National Legislative Strategy
- “Play Together” Song Development
